What You Get
1. Strategy Container
• Two strategy sessions
• Written Direction Summary
This ensures we’re building the right brand, not just something that looks nice.
2. Brand Positioning & Core Messaging
• Clear positioning statement
• Refined core messaging
• Tone and communication direction
3. Visual Direction
• Colour palette
• Font pairings
• Overall visual style direction
4. Logo Suite
• Primary logo
• Secondary variation
• Icon/submark
• 2 rounds of revisions
5. Basic Brand Guide (PDF)
• Logo usage
• Colour codes
• Font references
• Messaging summary
You walk away with a complete, cohesive brand system, not just a single graphic.
